Understand your client's needs


The task of identifying clients’ expectations— so that you can offer them a suitable solution—is often more complex than you may think. The decision to buy is based on both rational and irrational needs, which means that you, as the seller, need well-tuned listening and investigation abilities.  

How can you best identify your clients’ needs and reasoning? How do you question them to gather the information you need?  In this course, you will learn to put in place an effective method for identifying your clients’ real needs: from identifying their current situation to updating their intended solution. 


On completion of this course, you will have a greater understanding of:

  • Asking questions
  • Discovering your client's needs and motivations
  • Stop missing business opportunities
  • Be smarter in business
  • Explore your customers' space
  • Address the customer's visible problem
  • Eradicate your customers' pain points
  • Know the real value of your customers



CPD Points: 1.5

CPD Duration (hours): 1.5

Access: 12 months from purchase date

Price: £45.00 (excludes VAT)